What do you know about promotion techniques?

Bilet №15, savol №2

Javob

Techniques which are used to win customers include coupons, samples, money back,
competitions, etc. Many of these techniques are over a hundred years old. New promotion
techniques are not often developed and, even when they are, there is always a risk that they will not please customers. So why do companies still try to develop new
promotion techniques? The answer is because companies which do develop a successful
new promotion can win many customers because they are the first to use the technique.

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